7 Realistic Reasons Why you Should be on Google My Business

If your local business is struggling and you can’t think of a reason why that might be, the chances are that you aren’t using all the tools available to you. We get it, your marketing budget isn’t big, and you have to work with what you have. But, some tools can help you promote your business even for free. Of course, we’re talking about Google here. Billions of people use it every day, and it helps them find all kinds of information. You type in what you need, and it’s there — DIY tips, fashion advice, fresh news, or the nearest coffee shop. If you want to pop up when people search for your services, you’ll want to learn about the reasons why you should be on Google My Business.

Not sure about it? Let us explain how it works, what you need to do, and what you’ll get in return. Once you hear it all, not only you’ll be rushing to create a profile, but you’ll already be thinking about new marketing tactics you haven’t considered until now.

Still, we have to start at the beginning. So, let’s see what Google My Business is and why you should care about it.

What is Google My Business?

Google My Business logo

We all know that an average marketing budget for a small business isn’t too big. Hence, it would be best to find ways to advertise without spending lots of money and other resources. Of course, it’s not the easiest thing to do, but one way to do it is right in front of you.

To put it simply, Google My Business is a free and versatile virtual phonebook. In truth, it’s just one of many online directories, but Google owns it, and that changes the situation quite a bit. It means that it has tremendous power, and it can help you reach customers that wouldn’t find you otherwise.

Now, to how it works. In essence, when someone searches for your business name or types in a query related to what you do, your listing will pop up. If Google thinks you can help them, they’ll get the full scope of information about you:

  • Phone number
  • Website
  • Address
  • Reviews
  • Working hours

They can even call you right from the browser. So your potential customers will see it as a convenience, and you’ll get more of them through your doors. But that’s just the start.

Why do you need a Google My Business Listing?

If you heard about Google My Business a long time ago, you might be wondering if it’s still relevant in 2022. At the end of the day, anything tech-related is developing at a fascinating speed, and we often see technology become obsolete. And while your reasoning makes sense,  it couldn’t be further from the truth when it comes to GMB.

As it turns out, the web is pretty much the only place where people learn about any local company. Almost a half of all searches on Google have local intent, and that’s a big chunk of the market right there. So just having the listing out there guarantees that you’ll get more website visits, calls, or in-store visits, depending on what you do.

The days of newspaper ads and big and heavy phonebooks are the things of the past. These days, if you want more leads, you look for them online. Naturally, GMB is outstanding with this, and it can be a valuable tool if you use it in your marketing efforts. It’ll bring you more customers.

And with all that out of our way, let’s slide into the reasons why you should be on Google My Business. Here’s what you’ll get if you put some time and effort into it.

Benefits of creating a GMB listing

Even when they hear all the statistics, some business owners decide they don’t need the GMB. We feel sorry for them as they’re missing out on all the beauty it can bring. If you still aren’t convinced it’s something you should do, keep on reading to learn about the benefits your business will enjoy if you do. Here’s how Google My Business will bring people to your business.

You’ll show up on Google Maps searches

A quick Google search is effective enough to narrow down your options. However, people sometimes want to find a shop that’s closest to them.

For example, you’re passing through a random town, and you get a flat tire. You wouldn’t pop in your Google Chrome to find the nearest repair shop — you’d use Google Maps on your phone. It’s more convenient as you’ll get a route to it right away. And there are numerous examples when people just want to find the nearest place to help them.

The data doesn’t lie, and it shows that if people come to your shop from Google Maps or GMB listings, for that matter, they’re much more likely to buy something. If one of your life goals is to run a successful business, you can’t do it without being on Google Maps, and this is a way to get there.

Become a part of Google’s 3-pack

If you search Google with local intent, you’ll probably notice that there’s a map and a preview of three local businesses you might be interested in above other organic results. These go by the name of Google’s 3-pack. So in a way, Google recommends these above the others, and it’s not because they paid for it.

On the contrary, they did all they could to convince Google they’re legitimate businesses that do their best to make their customers happy. We don’t have to mention that creating a GMB listing is a step to get there. If you manage to get your company in the 3-pack, you can expect 700% more clicks over brands that aren’t in it.

You’ll build trust with your customers

Consumers want to trust the business they’re buying from. However, it’s not easy for you to gain their trust. There are many steps you can take in an attempt to do it, but creating the GMB listing has to be the simplest of them all.

When you have the listing, people know you’re at least legitimate. It means that you went through the verification process, and you couldn’t do that if you were running a scam. And if you have lots of good reviews on top of that, it’s almost a guarantee that they can trust you. Users rely on Google, so use that to your advantage.

GMB will increase your traffic

One of the main reasons you should be on Google My Business is getting more local website traffic and in-store visits. Of course, it can’t eliminate all the ups and downs you have to go over the year, but it can make those busy periods busier. And it’s a good thing. It will boost your numbers across the board, and you’ll make more money, thanks to it.

To put it into perspective, about 70% more people will consider your store for a visit, and you’ll get about 35% more website visits just for having the GMB listing. So even if you don’t sell them anything, you can’t argue that it isn’t an effective way to generate more leads.

You’ll learn more about your customers

The more you know about your customers, the closer to them you’ll be able to get. You’ll need some insights to learn more about them, and Google My Business has all the insights you might need. You’ll get plenty of valuable analytics from which you can see how visible your brand is, who your target customers are, and how they like to engage with your business.

Spend some time on them, and you’ll notice patterns emerging. You’ll see what works and what doesn’t, so you’ll know what you should focus on. Furthermore, you’ll learn who your primary customers are. And with that info, you can adjust and improve your marketing strategy so you get to the people who might want to work with you.

You’ll rank higher on the SERPs

Although it sometimes might seem that Google is working against you, it is, in fact, working for their users. Google wants to present its users with the results that are the most likely to help them find what they’re looking for. And to do this, it needs to know a lot about your business. The more you teach it, the better ”matches” it’ll find you.

So, your goal should be to tell Google as much as possible about your company. Provide them with quality, consistent, and accurate information, and it’ll pay off. It’ll know what kind of customers you’re after, and it’ll show them your business. Of course, GMB listing is a great way to do this.

It’s free advertising

One way to get to the top of Google SERPs is to run a Google Ads campaign. However, that’s expensive, and it can be tricky to get it right. The alternative is improving SEO, but that takes time and resources to do it right. So it seems that the only choice you have left is to pay another reputable source to advertise you. Or is it?

As you’ve seen from all we talked about today, you’ll get plenty of advertising just from creating a GMB listing and verifying it. You’ll reach your target audience, and it won’t cost you anything. Moreover, you don’t have to spend a lot of time on it, and if you combine it with good local SEO, the sky’s the limit.

Know some reasons why you should be on Google My Business that we didn’t mention? Feel free to share them in the comments down below.

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